Most TV Commercials Look Local. Ours Look National.
| ✗ Amateur Commercial | ✓ JVR Professional Commercial |
|---|---|
| Shot on iPhone or consumer camera | ✓4K Blackmagic cinema cameras — broadcast standard |
| Bad lighting — shadows, harsh glare, inconsistent | ✓Professional cinematic LED lighting on every shot |
| Poor audio — echo, background noise, on-camera mic | ✓Studio-quality sound recording and mixing |
| Static, one-angle shots — no visual interest | ✓Multi-camera production with dynamic angles |
| Generic backgrounds — office, parking lot | ✓LED wall or custom sets — any location imaginable |
| No color grading — flat, inconsistent look | ✓Professional cinematic color correction and grading |
| Weak or no CTA — viewers forget what to do | ✓Strategic, memorable CTA built into every frame |
TV Commercial Services
From 15-second spots to full 60-second brand stories — every format, every market.
30-Second TV Commercials
The standard format — done right. Concept development, script writing, storyboard, talent casting, multi-camera production (up to 4 Blackmagic 4K cameras), LED wall backgrounds, professional lighting and audio, post-production (editing, color, sound, graphics), and multiple versions (30s main, 15s cutdown, social cuts). Broadcast-specification delivery.
15-Second & 60-Second Spots
15-second: quick-hitting message (one benefit, one CTA), optimized for lower media buys and higher frequency. 60-second: full storytelling, multiple benefits or testimonials, justified production investment. Both formats include cutdowns and social versions. The right length for your message and media strategy.
Multi-Market Campaigns
Expanding beyond Orlando? We produce commercials that work across markets with easy customization. Master commercial plus regional variations (location shots, local talent, market-specific CTAs). Easy script swaps for market names, phone numbers, and URLs. Consistent branding across all versions. Expand reach without multiplying production costs.
Spanish-Language Commercials
Orlando's Hispanic market is massive. Translated commercials don't work — you need culturally adapted content. Native Spanish-speaking talent, culturally adapted scripts (not just linguistic translation), cultural consultation on what resonates, same production quality as English commercials, and distribution guidance for Spanish-language channels.
Commercial Repurposing
One commercial, dozens of assets. Full commercial (30s or 60s) broken into: 15-second ad slot cutdowns, social media versions (vertical, square, with captions), YouTube pre-roll (5-second bumpers, 15-second skippable), website hero video, email video thumbnails, and still frames for print and social. One production budget = content across every channel.
Radio Commercial Add-On
TV + Radio = maximum frequency. Radio reaches people in cars, at work, and at home — reinforcing your TV presence. Script writing (audio-focused), professional voice-over, sound-treated studio recording, licensed music, audio mixing and mastering, and multiple length versions (15s, 30s, 60s). Bundle with TV for maximum recall.
Broadcast-Quality Equipment. Without Broadcast Costs.
What Powers Your Commercial
Cameras
4× Blackmagic 4K Studio Cameras (broadcast standard). 1× Blackmagic 6K RAW Full Frame (cinematic, high-end quality). Professional lens kit from wide to telephoto and macro. ATEM switcher for live multi-camera switching with professional monitoring (waveform, vectorscope).
Lighting
Professional LED lighting — cinematic and adjustable color temperature. Softboxes, diffusers, and reflectors for precise light control and shaping. Three-point lighting setups (key, fill, back). Color-accurate lighting so your brand colors look right on every screen.
Backgrounds & Sets
LED wall for any background without location costs. Green screen / chroma key for full post-production flexibility. Configurable physical sets for different looks. Branded backgrounds with your logos and colors. Change the look between takes in seconds.
Audio
Professional boom microphones and wireless lavalier mics. Sound-treated recording booth for clean voice-over and ADR. Audio mixing console with live monitoring. Sound-treated recording space — no echo, no background noise.
Post-Production
DaVinci Resolve (industry-standard editing and color grading). Adobe Premiere Pro as alternative. Professional color grading to broadcast specs. Sound mixing and mastering. Motion graphics and animation for branded lower-thirds, titles, and transitions.
Broadcast Delivery
ProRes 422 HQ broadcast master. H.264 MP4 for web and digital. Platform-specific versions (TV stations, YouTube, social). Audio at broadcast loudness standards. Files formatted to each network's exact specifications — ready to air.
Most Commercials Go Over Budget. Ours Don't.
Our 5-Phase Commercial Production Process
Phase 1 — Strategy & Concept
Goal definition (brand awareness, lead generation, event promotion). Target audience analysis. Competitive review. 2–3 creative concept directions. Script writing or refinement. Storyboard (shot-by-shot visual plan). Production budget and timeline. A great commercial starts with a clear objective — not a camera.
Phase 2 — Pre-Production
Talent casting (actors, voice-over, or your team). Location planning (studio or on-location). Wardrobe and prop coordination. Comprehensive shot list. Production schedule with call times. Music selection or original composition. Legal review (releases, licenses, compliance). Nothing left to chance on production day.
Phase 3 — Production
Full crew: director, camera operators, audio engineer, lighting, grip. Up to 4-camera simultaneous filming. Professional direction for talent (performance, pacing, delivery). Live switching for multi-cam efficiency. Backup recording for redundancy. B-roll capture. On schedule, on budget.
Phase 4 — Post-Production
Rough cut (first assembly for review). 2–3 included revision rounds. Fine cut refined on feedback. Cinematic color grading to broadcast spec. Sound mixing (dialogue, music, effects balanced). Branded graphics and lower-thirds. Music licensing. Final delivery in full broadcast specifications. Post-production is where amateurs become professionals.
Phase 5 — Distribution Support
Broadcast-ready files formatted to each station's exact specifications. Media buying guidance (which stations, which time slots for your audience). Performance tracking setup (call tracking, URL tracking, vanity numbers). Optimization recommendations based on initial results. Repurposing for social, web, and radio. We help you get results — not just a file.
The Real Difference
What separates us from 95% of production companies.
We Own the Studio — You Save the Money
Most production companies rent equipment and studio space per project and mark up every line item. We own our studio — cameras, lighting, audio, LED wall, and all. No rental markup, no studio fees, no equipment logistics delays. Consistent quality with the same setup and crew every time. Faster turnaround, predictable pricing.
Commercials Built for Conversion — Not Awards
Hook in the first 3 seconds (or they change the channel). Clear value proposition. Memorable CTA with phone number, URL, and urgency. Strategic key message repetition. Scarcity that drives action now — not "maybe later." We measure success by calls generated and cost per lead — not creative awards.
Bilingual Commercials (English & Spanish)
Orlando's Hispanic community is over 30% of the population. Translated commercials don't work — you need culturally adapted content. Talent that genuinely resonates with each audience. Scripts that translate culturally. Distribution on the channels each audience actually watches. Access to Orlando's full market.
TV + Radio + Digital = Maximum Frequency
One TV spot isn't enough. You need frequency. We produce commercials that work across channels: TV (30s or 60s), radio version (audio-optimized), social cuts (vertical, square, captioned), web version (YouTube, homepage). Consistent messaging across all channels. Frequency = recall = calls.
What Professional TV Commercial Production Delivers
| ✗ Amateur / DIY Commercial | ✓ JVR Professional Commercial |
|---|---|
| No TV presence — invisible to broadcast audiences | ✓Professional commercial on air, building brand recognition |
| Amateur video on TV — damages credibility with viewers | ✓Broadcast-quality production — looks like a national brand |
| Low call volume — commercial not generating response | ✓2–3× increase in inbound calls |
| Media spend wasted on an ad that doesn't convert | ✓Measurable ROI with call tracking and cost per lead |
| One commercial, one channel — limited reach | ✓Multi-channel campaign: TV, radio, social, and web |
Recent Project Example
Running TV ads with no measurable response and a high cost per call — the commercial looked amateur and had no clear CTA or tracking.
Professional 4-camera production + conversion-focused script + dedicated landing page + call tracking number.
Client details kept confidential. Results reflect real outcomes from our methodology.
Frequently Asked Questions
How long does it take to produce a TV commercial?
Most TV commercials take 3–5 weeks from concept to final broadcast delivery. Simple studio-based projects can be completed in 2 weeks. Complex projects (multiple locations, large cast, original music) can take 6+ weeks. Rush timelines are available for additional fees.
Do you handle media buying or just production?
We focus on production and ensure your commercial meets all broadcast specs for any station or network. We provide media buying guidance and can connect you with trusted media buying partners. Many clients handle media buying directly with stations — we support that process.
Do we need professional actors or can we use our team?
Either works well. Many clients use their own team (CEO, staff) for authenticity and brand recognition. Others prefer professional actors for polished delivery. We cast professional talent when needed and direct your team to look natural and confident on camera.
What if we need multiple versions of the commercial?
Multiple versions are included in most packages: 30-second main commercial, 15-second cutdown, and social media versions. Additional variations (different CTAs, market-specific edits, Spanish-language versions) can be scoped into any project.
Do you only work with Orlando businesses?
We're based in Orlando and produce at our studio here, but we work with clients nationwide. You can visit our studio for production, or we can travel to your location for on-location shoots.
What format will the commercial be delivered in?
You'll receive broadcast-spec files that meet all network requirements: ProRes 422 HQ (broadcast master), H.264 MP4 (web and digital), platform-specific versions (TV stations, YouTube, social media), and audio at broadcast loudness standards. Every format your stations and platforms need.
Can you produce commercials for Spanish-language TV?
Absolutely. We produce Spanish-language commercials with native Spanish-speaking talent, culturally adapted scripts, and distribution guidance for Spanish-language networks including Univision and Telemundo.
What if we need to update the commercial later?
Commercials often need updates — new phone numbers, seasonal offers, new locations. We archive all project files and can produce updates at preferred client rates. Many clients plan for update packages as part of their initial project scope.
Ready to Run a Commercial That Actually Converts?
In this 45-minute session we'll review your current commercial (if you have one), analyze your competitors' spots, discuss your goals and target audience, tour our studio in person or virtually, and provide a custom quote if we're a good fit.